I have had the privilege of working with so many talented teams, and have led social efforts for some really incredible brands. Here are just some of my favorite stories:
Making SunnyD cool again
Through hyper-authentic content, an understanding of niche audiences, a roster of relatable creators and high-touch community management, we drove engagement and advocacy with a generation that is notoriously skeptical of brands.
Sunflower Group / Amp Agency
for SUNNY D
Full case study
Building local relevance with trusted voices
We partnered with local influencers to create content that is relevant to their unique market and drove downloads of the newly-relaunched Dunkin app.
Sunflower Group
for Dunkin
Reflecting our target in the McDonald's feed
By developing a proprietary way to assess and measure influencer partners, we were able to successfully support and expand their brand and multicultural initiatives.
DDB
for McDonald's
Standing out in a crowded
CPG category
To help Tazo Tea make a splash, we revamped their brand and built a social process from the ground up.
Upshot Agency
for Tazo Tea
Full case study
Launching a new seltzer was the Best Summer Ever
To support the launch of SunnyD's vodka seltzer, we engaged with our target via a coast-to-coast tour, including fully integrated social media and promotions.
Sunflower Group
for SUNNY D Vodka Seltzer
Rebooting analytics to define the role of organic social
We revamped how we track social KPIs over time and worked to re-define social goals, resulting in a more accurate assessment of digital efforts and a stronger client relationship
Amp Agency
for BF Goodrich
I am not a content creator, but any (good) leader is always willing to pitch in when needed. If you're curious, check out content I've created.