I have had the privilege of working with so many talented teams, and have led social efforts for some really incredible brands. Here are just some of my favorite stories:
Making SunnyD cool again
Through hyper-authentic content, an understanding of niche audiences, and high-touch community management, we drove engagement and advocacy with a generation that is notoriously skeptical of brands.
Sunflower Group / Amp Agency
for SUNNY D
Full case study
Building local relevance with trusted voices
We partnered with local influencers to create content that is relevant to their unique market and drove downloads of the newly-relaunched Dunkin app.
Sunflower Group
for Dunkin
Reflecting our target in the McDonald's feed
By developing a proprietary way to assess influencer partners, we were able to successfully support and expand their brand and multicultural initiatives.
DDB
for McDonald's
Launching a new seltzer was the Best Summer Ever
To support the launch of SunnyD's vodka seltzer, we engaged with our target via a coast-to-coast tour, including fully integrated social media and promotions.
Sunflower Group
for SUNNY D Vodka Seltzer
Standing out in a crowded
CPG category
To help Tazo Tea make a splash, we revamped their brand and built a social process from the ground up.
Upshot Agency
for Tazo Tea
Full case study
Rebooting analytics to define the role of organic social
We revamped how we track social KPIs over time and worked to re-define social goals, resulting in a more accurate assessment of digital efforts and a stronger client relationship
Amp Agency
for BF Goodrich
I am not a content creator, but any (good) leader is always willing to pitch in when needed. If you're curious, check out content I've created.