XXXX
CDmolVYWEAM6TIP.jpeg
SCA
Amazing Women Everywhere
Evolution Fresh
Drive to Retail Ads
Screen Shot 2020-05-29 at 12.16.58 PM.pn
McDonald's
Social Brand
Screen Shot 2020-06-03 at 1.48.15 PM.png
Evolution Fresh
Sustainability Story
20374788_10154886354382709_3945425578726
Tazo Tea
Social Brand
san_francisco_food_photographer_alissa_p
Tazo Tea
Pinterest 'Joyboard'

2018 Shorty Award winner Best use of Pinterest

66477233_176129123424750_371911778794546
Evolution Fresh
Social Brand

Social media has completely changed the way brands

and consumers interact.

It holds brands accountable,

and for those who aren't afraid to drop the corporate speak and connect authentically, it holds enormous power.

 

I help my clients use the power of their authentic voice

to achieve tangible marketing results,

and we have fun doing it!

 

That's because when social teams have

a north star strategy to guide them,

are equipped with the right production tools,

and can prove the impact of their work,

social marketing is fun and the brand exudes that energy.

While every industry/brand/situation is different,

here are the steps I find often work:

  1. Understand where your target spends time online and consider the context of their social feed

  2. Build a foundational strategy and calendar that plans for flexibility

  3. Prioritize the right KPIs

  4. Rethink content production

  5. Support marketing objectives with breakthrough campaigns

  6. Tap into the power of existing fandoms and authentic influencers

Hover over the images to explore some of brands I've worked with, then tell me about your social media goals:​

SVEDKA Sparkling Seltzer
Brand Launch Ads
79242270_118481556310355_162635301023782
Mane Club
E-comm Ads
101427261_712868609475523_16896984353222
AT&T HBOMax Launch Digital Posters
65035090_384726485725376_181361921199359
Starbucks
#WeProudlyServe
Screen Shot 2020-06-09 at 8.15.08 PM.png
McDonald's Brand Twitter
34598137_2005356792810384_62018824384072
LiftMaster
'Beyond the Call' Contest
McDonald's
Shamrock Shake
35ea84830122023091f4315c82a79371.jpg
The Fresh Market
Pinterest Boards
Coronitas
Social Ads
77119428_3129757773702562_64649781085498
McDonald's
Brand Influencers