top of page
XXXX
37376060_1366396533493130_6086457481544859648_n.jpg
Screen Shot 2021-08-05 at 9.21.19 PM.png
34598137_2005356792810384_620188243840729088_o.jpg
101427261_712868609475523_1689698435322269436_n (1).jpg
Screen Shot 2021-08-05 at 10.06.12 PM.png
media.jpeg

Social media has changed the way brands
and consumers interact.

 

It holds brands accountable, and for those who aren't afraid to drop the corporate speak and connect authentically,
it holds enormous power.

 

I help marketing teams use this  to achieve tangible results,

and we have fun doing it!

 

When social teams have a north star strategy to guide them,

are equipped with the right process and tools,

and can prove the impact of their work,

social marketing is fun and the brand exudes that energy.

​

While every industry/brand/situation is unique,

here are the steps I find often work:

​

  1. Clearly define our objectives and KPIs

  2. Understand where your target spends time online and consider the context of their social feed

  3. Build a foundational strategy and calendar that plans for flexibility

  4. Rethink content production

  5. Support marketing objectives with breakthrough campaigns

  6. Invest real time and effort into community engagement

  7. Tap into the power of existing fandoms, niche communities, and authentic influencers

Screen Shot 2020-06-09 at 8.15.08 PM.png
Screen Shot 2020-05-29 at 12.16.58 PM.png
66477233_176129123424750_3719117787945464779_n.jpg
41710523_2202483853157605_637724270037673000_n.jpg
Screen Shot 2025-04-07 at 12.22.08 PM.png
35ea84830122023091f4315c82a79371.jpg

© 2025 by Mandy Kirk.
Proudly created with Wix.com

bottom of page