Amazing Women Everywhere
Drive to Retail Ads
2018 Shorty Award winner Best use of Pinterest
Social media has completely changed the way brands
and consumers interact.
It holds brands accountable,
and for those who aren't afraid to drop the corporate speak and connect authentically, it holds enormous power.
I help my clients use the power of their authentic voice
to achieve tangible marketing results,
and we have fun doing it!
That's because when social teams have
a north star strategy to guide them,
are equipped with the right production tools,
and can prove the impact of their work,
social marketing is fun and the brand exudes that energy.
While every industry/brand/situation is different,
here are the steps I find often work:
Understand where your target spends time online and consider the context of their social feed
Build a foundational strategy and calendar that plans for flexibility
Prioritize the right KPIs
Rethink content production
Support marketing objectives with breakthrough campaigns
Tap into the power of existing fandoms and authentic influencers
Hover over the images to explore some of brands I've worked with, then tell me about your social media goals: